First came an article featuring a study done that shows people – tasting the same wines – liked the wines “better” when they tasted in red and blue rooms, compared to wines tasted in white and green rooms. What?!

Link to article: http://www.myfoxspokane.com/dpp/news/dpgo-study-wine-tastes-better-in-red-blue-rooms-lwf-200912141260821805316

Then this past weekend, August and I hosted a party at which we blind tasted Bud, Miller, and Coors and also a $10 wine, a $20 wine, and a $70 bottle wine. I didn’t ask “best” or “worst”, but I did ask people to guess which was which. There was no clear pattern with people confusing Bud and Coors, the $10 and the $70 wine equally. This was a group of wine aficionados and even wine industry insiders!

Pretty amazing how subjective wines can be. Sometimes those of us in the wine business “bubble” forget about that.

I have also heard of, though I have not experienced, red vs white tastings – and that many people are often confused…Taste them blindfolded at the same tempareature. Try it out and let us know how it goes!