03.15
This last weekend in Sonoma was one of the first really nice weekends of Spring, a welcome relief from all the rain (and a touch of hail!) that we’ve been getting. While Sonoma is frankly pretty dead in the winter (sorry Aug), a bit of sun and warm weather makes the town come alive, and it gives us in the Marketing office a little boost!
As always, we’ve got a bunch going on… We recently tasted a lineup of rosés from California and beyond in preparation for releasing our own rosé! Two in fact — we’ll be releasing both a Crusher Rosé and a Screw Kappa Nappa Rosé, both made from Pinot Noir. We only made a little bit of each one this year, but I’m sure we’ll be making more next year! I’m personally pretty excited about this project, as I’ve been a fan of rosé since I was a fan of wine at all.
We’ve also got a few new promotions in the works — look out for our Time With Dad displays in stores around Father’s Day (the necktie coupons are going to look great!). We’re also planning some really classy Harvest time promotions that focus on all our different Pinots. Other than that, it’s back to the usual flow… cooking up some new brands, hiring a new PR firm, helping out our sales guys… all part of a day’s work :)
Hope everyone’s looking forward to St. Patrick’s Day!! Winemaking tells me that they’ve blended up some special Pinot Greengio for a company-wide meeting on Wednesday — should be a trip!